Trendwatching

„Trend”, according to the Polish dictionary, is a “direction of development, change”. It is a foreign language word which English etymology refers to the act of rolling or moving in a specific direction, but also to bending, which probably most vividly reflects what trends actually are – tendencies of social behavior that are becoming characteristic of an increasingly growing group people.

However, trendwatching is nothing more than observing trends. The starting point is to notice and then diagnose what appears somewhere as a new phenomenon, becoming a tendency that can influence changes in the entire world around us. Therefore, you should be very attentive and sensitive, and above all, never let yourself be lulled into routine and habits.

Our offer includes identifying and developing current trends in terms of customer needs. We can perform a multi-layered review, analyzing various trends: economic, social, climate and technological.