A brand book is a logo manual, an “identity book” or a Corporate Identity Guide. It is a set of recommendations on how to properly use the elements of the brand’s visual identification – the individual symbols that make up its image. Thanks to this book, we have a greater probability that the mark will be correctly used by both the organization and cooperating entities. The principles contained in the book are to be a signpost in maintaining a coherent image of the organization.
The Brand book for our Foundation was developed by Cięty Język.